Principles of Marketing Audiobook
- Audio duration: 23 hrs
- Last updated: January 2024
- Textbook Publisher: OpenStax
- Availability: Audiobooks.com, Spotify, Libby/OverDrive, Google Play Books, Nook (Barnes & Noble), Kobo & more…
Get the Principles of Marketing Audiobook on Libby/OverDrive
Your local library might provide this title for free with a valid library card. Check the Libby app to see if it’s available.
A student subscription is only $5.99/month, which includes 15 hours of audiobook listening time per month.
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing by OpenStax provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses.
Authors: Dr. Maria Gomez Albrecht, Dr. Mark Green, Linda Hoffman
About OpenStax
OpenStax is a nonprofit educational initiative founded at Rice University, dedicated to expanding access to high-quality education for all learners. The OpenStax textbooks are the most widely used OER textbooks in the world. OpenStax publishes free, high-quality, peer-reviewed, openly licensed textbooks that are used by millions of high school, college, and university students and educators in over 150 countries. Their mission is to improve student learning outcomes and reduce the cost of education by providing reliable, accessible, and adaptable learning resources.
Founded on the belief that educational opportunities should be available to everyone, OpenStax partners with educators, subject experts, and institutions to create resources that meet the highest academic standards. In addition to textbooks, OpenStax offers supplemental tools like instructor materials, learning technology integrations, and now audiobooks, ensuring that college and university students of all learning styles and abilities have the support they need to succeed. OpenStax has chosen Udible™ as the official Technology Partner to deliver its textbook content in audiobook format.